By formalizing a practice that is becoming widespread, as Brereton alleged, Google is tacitly acknowledging that web-based search results - the product on which it built its ad empire - are not adequately answering users’ questions. Is Google indirectly admitting to defeat with the new feature?ĭepending on how you look at it, “Discussions and forums” - which cannot be switched off - is either an admission of defeat on Google’s part or a natural progression for Google Search. “Forums can be a useful place to find first-hand advice and to learn from people who have experience with something you’re interested in,” Lauren wrote in a blog post.īefore those things were replaced by social media and Reddit as a main source of information, SEO-optimized spam text meant every recipe had to begin with a 1,000-word essay and back story. Google will be rolling out the discussions and forums in the US today for English searches and “may update it in the future as we learn what’s most useful for people.” An example is a search for the “best car for a growing family.” It will generate standard web links plus links to forum posts that include advice from people, such as their experiences with minivans transporting several children. Whenever you do a Google search on something that the engine thinks could be an open-ended question, the feature will pop up a box full of results from a variety of popular forums and online discussions across the internet in line with other Google Search results. Advertisements Most viewed writers on Wikipedia as topic on Quora by Meursault2004 under CC BY-SA 4.0 How the “Discussions and forums” feature works

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